BACKGROUND

For nearly 50 years, Custom Pipe & Fabrication has been a leader in producing pump and waterworks products that are critical to infrastructure and water transportation. Their reputation is built on manufacturing precise solutions that stand the test of time and fostering trusted relationships with collaborators. Their products enable farms, cities, and communities to thrive by ensuring the flow of water, our most precious resource.

CHALLENGE

As Custom Pipe & Fabrication stood on the brink of exceptional growth, they realized the need for a stronger narrative and more compelling visual story. Their existing identity did not fully capture the broader impact of their work or appeal to a diverse range of audiences, including suppliers, partners, and employees. To achieve their growth potential, they needed a cohesive verbal and visual identity to tell their story more powerfully.

SOLUTION

We crafted a brand identity that celebrated their pivotal role in water infrastructure. This new visual and verbal identity captured the essential, life-sustaining importance of water—underscoring its necessity for society's growth, health, and future. By showcasing their expertise and commitment to quality, the revitalized brand positioned Custom Pipe & Fabrication as the leader in the waterworks industry, highlighting their continued dedication to supporting the flow of water that sustains communities, farms, and cities.