BACKGROUND

Stretto, formerly known as BMS, is a leading fintech software company specializing in bankruptcy case management solutions for both corporate restructuring and consumer bankruptcy. With deep expertise in the complexities of the bankruptcy process, Stretto serves legal and financial professionals by providing robust tools and insights to navigate this ever-evolving landscape. The company, born from a merger of two established entities, sought to unify its strengths and expand its influence across the bankruptcy ecosystem.

CHALLENGE

Stretto needed a brand that could convey its new, expanded reach and leadership in the industry. The newly unified organization had a strong growth strategy in place, but lacked a compelling brand story that could communicate its metamorphosis and resonate with its diverse audience of legal and finance professionals. Establishing a unique market position and integrating multiple acquisitions under a cohesive identity were crucial to their growth ambitions.

SOLUTION

The company embraced a new name inspired by a musical term, "Stretto," symbolizing two harmonizing strands coming together in a powerful, synergistic experience. This name encapsulated their ability to guide clients through complex financial situations with precision and agility. The rebrand introduced a proprietary visual and verbal system, along with a UI-optimized website, comprehensive brand training, and launch support. This refreshed identity not only established Stretto as the preferred partner for bankruptcy case management professionals but also positioned the company as a forward-thinking leader, enabling seamless growth into new markets and the integration of multiple acquisitions under a unified brand.