BACKGROUND

Karina’s Styles is a boutique personal styling service that helps clients discover their unique look through personalized fashion advice. The brand needed a strong visual identity to establish its market position and connect with a discerning clientele.

CHALLENGE

The primary challenge was to create a brand identity that reflected Karina’s personal touch while ensuring visual consistency across print and digital touchpoints. It also needed to resonate with a broader audience, embodying both sophistication and approachability.

SOLUTION

I developed a clean and sophisticated brand identity, balancing modern elegance with approachable warmth. The visual design was crafted to capture the essence of personal styling while positioning Karina’s Styles as a leader in the industry. The result was a cohesive brand that fostered trust and engagement with its audience.